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The
Founder’s Story

I wanted a drink that had the ingredients I need and amazing flavour. No compromise on quality ingredients. So I went to work on a drink of my own.

LEO MESSI
FOUNDER

Mas+ Founder Leo Messi

The
Founder’s Story

I wanted a drink that had the ingredients I need and amazing flavour. No compromise on quality ingredients. So I went to work on a drink of my own.

LEO MESSI
FOUNDER

The need

I’ve always been about improvement, and wanted to find a drink with both amazing taste and the right ingredients.

But many drinks that are good for you taste bad. You shouldn’t have to choose between better ingredients and better taste.

LEO MESSI
FOUNDER

FOUR SENSATIONAL
Flavours

Our four sensational flavours: Orange d’Or, Miami Punch, Berry Copa Crush and Limón Lime League.

THE ANSWER

POSITIVE HYDRATION

Más+ is a drink I have wanted for a long time, one I want to share with my family, friends, and the next generation. I believe everyone, not just elite athletes, deserves to hydrate like a champion: amazing taste, with natural flavours, no artificial sweeteners or colours. No caffeine. No compromise on quality ingredients. Más+ was created to inspire everyone to enjoy more music, laughter, friends, family, to get more out of life.

That’s why I named it Más+. It means “more” in Spanish. The + stands for even more positivity. Because in every part of my life, I always think and act positively.

LEO MESSI
FOUNDER

Leo Messi and his wife Antonela
Leo Messi and his wife Antonela comparing tasting notes at the Más+ product development facility.

To achieve my goals, I first had to learn the importance of health, I spent time searching but I just couldn’t find one with both amazing taste and the right ingredients. So I went to work on a drink of my own. One with more of the flavours I love and a blend of electrolytes, a drink I feel is better for my family and friends. 

I wanted a drink to inspire everyone to feel like a champion in every part of life.

Mas+ by Messi Founder: Leo Messi

Interview

Why I did this

Everyone deserves
to feel like a
champion in every
part of their life.

Positive Hydration

A blend of electrolytes and vitamins. With natural flavours, no artificial sweeteners or colors, and just 10 calories per 500ml bottle. Positive inspiration from the achievements of the world’s greatest soccer player. Unrivaled taste. No compromise on quality ingredients.

Leo, his wife Antonela, and his three sons
Leo, his wife Antonela, and his three sons, Ciro (left), Matteo (center), and Thiago (right), sample the first bottles of Más+ at Messi's home pitch in Ft. Lauderdale, Florida.